If you're looking to promote your brand new business in Cayman's local market, social media is a great way to do it. While the list of best practices and rules can seem lengthy to Facebook newbies, being mindful of best practices drives audience growth and website traffic, which increases customer conversion. Leave a lasting impression with the following 8 etiquette tips.
An upbeat voice goes a long way on Facebook! Make your updates more pleasant to read by injecting a (moderate) dose of cheerfulness. Do not respond to comments negatively and never complain.
As recommended by Social Media Today, stick to a posting schedule. Once, but not more than twice, per day is generally recommended for businesses.
Bypass mass messages and cookie-cutter responses in favour of a more personal touch. Take the time to write individual responses in order to foster a genuine connection with other users.
Follow the Golden Rule
The “80/20” rule is golden when it comes to social media. It states, quite simply, that 80% of business Facebook posts should be geared towards generating audience engagement - not selling product. The remaining 20% is for self-promotion.